Are “Branded” Procedures Better?

With so much focus on marketing these days, it’s easy for patients to be swayed by the glamour that brand name cosmetic surgery procedures promise. Whether it’s the Y LIFT®, the QuickLift® or another branded surgery, the impression may be that these options are somehow superior, or at least more "official." Does a registered trademark really mean a better result?

Catchy Advertising

The key in determining whether a branded facelift is going to meet patient expectations is to take a closer look at the technique itself. The Y LIFT®, for example, is largely based on hyaluronic acid fillers. Although these offer an excellent solution for nasolabial folds, the results last several months at best. Although the Y LIFT® is advertised as less invasive and less expensive than a traditional facelift, the results are essentially built around a short-term treatment.

Similarly, the QuickLift® promises reduced scarring and a shorter recovery time while dramatically reducing the signs of aging. During surgery, the SMAS/platysma is anchored upwards using internal absorbable stitches. The procedure is marketed as a less invasive surgery at a lower price that delivers results similar to a full facelift.

At the end of the day, a shorter, less comprehensive procedure is likely to yield less thorough results. In addition, the quality of results following a branded procedure is going to depend greatly on the surgeon who performs it. In our opinion, it's the results that matter most. For us, that means using tried and true techniques and counting on our surgical skill and experience to achieve beautiful outcomes.