What is Cross Practice Marketing
Cross Practice Marketing (CPM for short), is how we educate our patients (and team!) on all the ways we offer life change through specific treatments and procedures.
Much more than the dreaded term “Up-Selling”, our provider’s instead believe that if they aren’t informing their patients on other ways to increase their confidence than they are failing at their job.
In other words, we don’t sell services, we sell confidence!
How Do We Do it?
CPM happens in several ways.
Through our Treatment of the Month cards. A simple, easy to understand educational card on one of the services (MedSpa or Surgical) to be given to every person that walks in our doors.
Through intentional remarketing ads. If a website visitor only engages with one type of page (MedSpa or Surgical), we teach them about the other side.
By simply asking. A combination of cards in our reception area and a monthly email will simply ask… “Are you interested in learning more about X?”
In the Meet Someone Move Someone moments that happen all of the time! We are lucky to have team members that love to talk about the treatments they’ve had. Through these natural and totally real moments we are educating people on what we can do as a practice to help them.
How Do You Decide?!
There are so many ways to do CPM! To avoid idea fatigue, we created some guardrails to simplify our process.
Simple and easy to understand for the patient
Simple and easy to understand and track for the team
Make sense for where the patient is in their journey
Not interfere with any ongoing sales or marketing campaigns
Protect our profits (so no to the airplane banners…)
Cross Practice Marketing is an incredibly important part of what we do— help people!