Breast Augmentation Experience Map

One: Awareness

THINKING

  • “It’s expensive.”
  • “I’ve never really thought about it.”
  • “I’m not the type of person who gets plastic surgery.”

DOING

  • Getting back into a regular routine of fitness and losing weight.
  • Juggling the husband, house, kids, friends, money, etc.
  • Connecting with friends in a similar season of life.
  • Finishing the day with no downtime and maybe a glass of “mommy juice.”

FEELING

  • Lacking confidence, frustrated, and helpless with how their post-kid body has changed.
  • Busy, exhausted, and disappointed in themselves for not doing more to have a nicer body.

TIPPING POINT

  • Meeting someone who has had a positive breast augmentation experience.

DESIRED ACTION

  • Ask a question about breast implants.

Two: Consideration

THINKING

  • “Could I go through with this?”
  • “How do I really feel about plastic surgery?”
  • “Would people think dierently of me if I do this?”

DOING

  • Reaching out to friends who they know have had plastic surgery.
  • Asking their other doctors about what they could/should do.
  • Talking to spouse or dropping hint to gauge their reaction.

FEELING

  • Surprised about their own curiosity.
  • Unsupported by spouse or significant other.
  • Excited about the possibilities.

EXIT RAMP

  • Major roadblock (life or relationship)

TIPPING POINT

  • "I can’t stop thinking about this and need to put it to bed.”

DESIRED ACTION

  • Sign up for lead magnet on EKI.com

Three: Research

THINKING

  • “What will this cost?”
  • “How much of my time will this require?”
  • “Am I actually doing this?"

DOING

  • Googling the procedure and any specific questions.
  • Seeking validation from their inner circles.
  • Creating a pro/con list.
  • Reading surgeon reviews, making their short list of surgeons.
  • Reaching out to the practices, and leading with a closed-ended question such as, “How much does a BA cost?”

FEELING

  • Guilty about considering such an expensive non-family expense.
  • Excited about the possibilities. Scared about being “botched” or having surgery.

EXIT RAMP

  • “The risks just don’t seem worth it.”

TIPPING POINT

  • “I have a vision, and I want it to be fulfilled.”

DESIRED ACTION

  • Join Bustmob
  • Build trust for our surgeons
  • (Future) Buy Eden's books

Four: Intent to Buy

THINKING

  • “How exactly will I pay for this?”
  • “What does this whole process look like?”

DOING

  • Calling practices to setup consultations

FEELING

  • Standoff-ish and defensive.
  • Nervous, because reaching out to us is a huge step.

Crosses Trust Line / Consultation Booked

THINKING

  • “I wish I could get in sooner.”
  • “Am I making a good decision?”

DOING

  • Looking at their calendar.
  • Driving or in a hurry, trying to find credit card and give the number.
  • Thinking of additional questions for their PCC.

FEELING

  • Starting to get antsy.
  • Nervous to show their body in the exam.
  • More committed to the process as a whole.

EXIT RAMP

  • “That interaction didn’t feel right to me."

TIPPING POINT

  • "I trust the team even more than I did the day I booked."

DESIRED ACTION

  • Schedule a Vectra appointment

Five: Consultation (The Date)

THINKING

  • “How do I get there, and how long will it take me?”
  • “What should I wear and bring with me?”
  • “Which building is it?”
  • (Afterwards) "I need some time to process."

DOING

  • Driving to the office and finding the right building.
  • Parking, then finding the right office to go to.
  • Checking in and finishing paperwork.
  • Waiting for surgeon.
  • Meeting with the surgeon and walking back to their office.
  • Conversation/getting to know the surgeon.

FEELING

  • Anxious about their upcoming visit.
  • Feeling defensive or uneasy when they walk in.
  • Might be frustrated about parking or not finding building or suite easily enough.
  • (Afterwards) Relieve that it's over.

EXIT RAMP

  • Unmet expectations.

TIPPING POINT

  • “I believe they will give me the best possible result.”

DESIRED ACTION

  • Talk to Bustmob

Six: Post Consultation

THINKING

  • “I’ve got to get all of my bases covered.”
  • “I have to do everything I can for this not to negatively impact my family.”

DOING

  • Looking at the calendar (school, childcare, etc.)
  • Talking to S.O., getting into a final agreement with one another

FEELING

  • Nervous Anticipation
  • Excited
  • Indecisive

EXIT RAMP

  • External force or factor.

TIPPING POINT

  • Green light from themselves and/or S.O.

DESIRED ACTION

  • Get honest with their PCC

Seven: Procedure Booked

THINKING

  • Overthinking

    DOING

  • Telling friends that they booked.
  • Counting down the days.

    FEELING

  • Anxious about waiting and the pain of surgery/recovery.
  • Scared from hearing horror stories.

Pre-Op Appointment

THINKING

  • “I have so much to do.”

    DOING

  • Takes before photos
  • Gets pre-op bag

    FEELING

  • Much more comfortable in office.
  • Embarrassed about photos.

After Pre-Op Appt.

THINKING

  • “I hate that I have to wait.”
  • “How am I going to sleep?”

    DOING

  • Tons of to-dos
  • Final logistics / planning

    FEELING

  • Stretched thin
  • Anxious / Anticipating

    EXIT RAMP

  • Life emergency

    TIPPING POINT

  • Time Passing

    DESIRED ACTION

  • Keeping busy with to-dos, Bustmob, prepping for recovery, maybe ERAS.

Eight: Day of Surgery

THINKING

  • “Where do I go?!?”
  • “This isn’t what I was expecting…”

    DOING

  • Following surgery prep guidelines.
  • Watching the clock.
  • Driving to the office.
  • Going to the wrong suite.
  • Sitting in the waiting room.

    FEELING

  • Stressed/Anxious
  • Hungry/Crabby
  • Frumpy

PACU

THINKING

  • “Im so glad that’s over.”
  • “I’m not ready to leave.”

    DOING

  • Waking up in recovery.
  • Getting help getting dressed.

    FEELING

  • Totally out of it.
  • Overly emotional
  • Confused/Helpless

    EXIT RAMP

  • Serious medical issue

    DESIRED ACTION

  • Staying relaxed and not feeling forgotten about.

Nine: Recovery

THINKING

  • "I’m going to throw up.”
  • “My mouth is SO dry.”

    DOING

  • Laid up in bed/chair.
  • Sleeping

    FEELING

  • Nauseous
  • In pain
  • Medicated

Active Recovery

THINKING

  • “Is ‘this’ normal?”
  • “How long will this last?”

    DOING

  • Watching TV/Netflix
  • Ask questions

    FEELING

  • Concerned
  • Alert, yet weak

Post-Op Appointment

THINKING

  • “What is up with my body?”
  • “I still trust these people.”

    DOING

  • Go to office, see nurse, and surgeon.
  • Book 6-week appointment

    FEELING

  • Worried/Botched
  • Hurried

End of Recovery

THINKING

  • “I’m starting to look better…”

    DOING

  • Back to work
  • Slowly getting into normal routine

    FEELING

  • Skeptical
  • More confident in having made the right decision

    DESIRED ACTION

  • Being patient.

Ten: Back to Normal Life

THINKING

  • “I'm so glad I did this.”
  • “Totally worth it.”
  • “I can’t believe this is mybody… the body I was meant to have.”

    DOING

  • Getting back into gym, normal routine.
  • Full range of motion has returned.
  • Getting used to / adjusted to new body.
  • Shopping / learning how to dress new body.
  • Showing off, maybe too much.

    FEELING

  • Surprised / amazed at the healing process
  • Very hopeful / happy
  • Hyper-confident / Giddy
  • On a high / life a new person
  • Confident

    DESIRED ACTION

  • Leaving a review.
  • Being there for others.

Robbie Headshot.jpg

Written by Robbie Poe

Robbie Poe has a passion for helping others win in business and has been leading teams for more than a decade. He was a hand-selected member of Dave Ramsey’s senior leadership team where he was responsible for a $25MM a year product line, and he consulted for a year with our practice’s leadership team before joining full time as our COO / Integrator.