- “It’s expensive.”
- “I’ve never really thought about it.”
- “I’m not the type of person who gets plastic surgery.”
- Getting back into a regular routine of fitness and losing weight.
- Juggling the husband, house, kids, friends, money, etc.
- Connecting with friends in a similar season of life.
- Finishing the day with no downtime and maybe a glass of “mommy juice.”
- Lacking confidence, frustrated, and helpless with how their post-kid body has changed.
- Busy, exhausted, and disappointed in themselves for not doing more to have a nicer body.
- Meeting someone who has had a positive breast augmentation experience.
- Ask a question about breast implants.
- “Could I go through with this?”
- “How do I really feel about plastic surgery?”
- “Would people think dierently of me if I do this?”
- Reaching out to friends who they know have had plastic surgery.
- Asking their other doctors about what they could/should do.
- Talking to spouse or dropping hint to gauge their reaction.
- Surprised about their own curiosity.
- Unsupported by spouse or significant other.
- Excited about the possibilities.
- Major roadblock (life or relationship)
- "I can’t stop thinking about this and need to put it to bed.”
- Sign up for lead magnet on EKI.com
- “What will this cost?”
- “How much of my time will this require?”
- “Am I actually doing this?"
- Googling the procedure and any specific questions.
- Seeking validation from their inner circles.
- Creating a pro/con list.
- Reading surgeon reviews, making their short list of surgeons.
- Reaching out to the practices, and leading with a closed-ended question such as, “How much does a BA cost?”
- Guilty about considering such an expensive non-family expense.
- Excited about the possibilities. Scared about being “botched” or having surgery.
- “The risks just don’t seem worth it.”
- “I have a vision, and I want it to be fulfilled.”
- Join Bustmob
- Build trust for our surgeons
- (Future) Buy Eden's books
Four: Intent to Buy
- “How exactly will I pay for this?”
- “What does this whole process look like?”
- Calling practices to setup consultations
- Standoff-ish and defensive.
- Nervous, because reaching out to us is a huge step.
Crosses Trust Line / Consultation Booked
- “I wish I could get in sooner.”
- “Am I making a good decision?”
- Looking at their calendar.
- Driving or in a hurry, trying to find credit card and give the number.
- Thinking of additional questions for their PCC.
- Starting to get antsy.
- Nervous to show their body in the exam.
- More committed to the process as a whole.
- “That interaction didn’t feel right to me."
- "I trust the team even more than I did the day I booked."
- Schedule a Vectra appointment
Five: Consultation (The Date)
- “How do I get there, and how long will it take me?”
- “What should I wear and bring with me?”
- “Which building is it?”
- (Afterwards) "I need some time to process."
- Driving to the office and finding the right building.
- Parking, then finding the right office to go to.
- Checking in and finishing paperwork.
- Waiting for surgeon.
- Meeting with the surgeon and walking back to their office.
- Conversation/getting to know the surgeon.
- Anxious about their upcoming visit.
- Feeling defensive or uneasy when they walk in.
- Might be frustrated about parking or not finding building or suite easily enough.
- (Afterwards) Relieve that it's over.
- Unmet expectations.
- “I believe they will give me the best possible result.”
- Talk to Bustmob
Six: Post Consultation
- “I’ve got to get all of my bases covered.”
- “I have to do everything I can for this not to negatively impact my family.”
- Looking at the calendar (school, childcare, etc.)
- Talking to S.O., getting into a final agreement with one another
- Nervous Anticipation
- External force or factor.
- Green light from themselves and/or S.O.
- Get honest with their PCC
Seven: Procedure Booked
- Telling friends that they booked.
- Counting down the days.
- Anxious about waiting and the pain of surgery/recovery.
- Scared from hearing horror stories.
- “I have so much to do.”
- Takes before photos
- Gets pre-op bag
- Much more comfortable in office.
- Embarrassed about photos.
After Pre-Op Appt.
- “I hate that I have to wait.”
- “How am I going to sleep?”
- Tons of to-dos
- Final logistics / planning
- Stretched thin
- Anxious / Anticipating
- Life emergency
- Time Passing
- Keeping busy with to-dos, Bustmob, prepping for recovery, maybe ERAS.
Eight: Day of Surgery
- “Where do I go?!?”
- “This isn’t what I was expecting…”
- Following surgery prep guidelines.
- Watching the clock.
- Driving to the office.
- Going to the wrong suite.
- Sitting in the waiting room.
- “Im so glad that’s over.”
- “I’m not ready to leave.”
- Waking up in recovery.
- Getting help getting dressed.
- Totally out of it.
- Overly emotional
- Serious medical issue
- Staying relaxed and not feeling forgotten about.
- "I’m going to throw up.”
- “My mouth is SO dry.”
- Laid up in bed/chair.
- In pain
- “Is ‘this’ normal?”
- “How long will this last?”
- Watching TV/Netflix
- Ask questions
- Alert, yet weak
- “What is up with my body?”
- “I still trust these people.”
- Go to office, see nurse, and surgeon.
- Book 6-week appointment
End of Recovery
- “I’m starting to look better…”
- Back to work
- Slowly getting into normal routine
- More confident in having made the right decision
- Being patient.
Ten: Back to Normal Life
- “I'm so glad I did this.”
- “Totally worth it.”
- “I can’t believe this is mybody… the body I was meant to have.”
- Getting back into gym, normal routine.
- Full range of motion has returned.
- Getting used to / adjusted to new body.
- Shopping / learning how to dress new body.
- Showing off, maybe too much.
- Surprised / amazed at the healing process
- Very hopeful / happy
- Hyper-confident / Giddy
- On a high / life a new person
- Leaving a review.
- Being there for others.
Written by Robbie Poe
Robbie Poe has a passion for helping others win in business and has been leading teams for more than a decade. He was a hand-selected member of Dave Ramsey’s senior leadership team where he was responsible for a $25MM a year product line, and he consulted for a year with our practice’s leadership team before joining full time as our COO / Integrator.