Regardless of what we are presenting the world or how we are doing it, there are three core beliefs that tie all of our marketing efforts together.
One: “MEETING SOMEONE MOVES SOMEONE.”
93.7% of people in the United States say that would never get plastic surgery. What they are really saying is, "My current worldview is unaligned with the value proposition of plastic surgery."
We hear time and time again that someone went from unaligned and/or unaware of our services to actively considering them after they got to know someone who had a great experience.
Perhaps this isn't unique to the world of plastic surgery and medspa services, but it is the most common thread that runs through the question, "Why did you decide to consider plastic surgery?"
Our best shot at overcoming the apprehension and stereotype of our services is to put the right people in front of the right people.
TWO: "FOCUSED INTENSITY OVER TIME."
Our plastic surgeons have spent decades of their lives perfecting the art of manipulating the human form. Even to this day, they continue to change, adapt, and improve.
Stealing a page from their playbook, we believe that great marketing efforts aren't the byproduct of random shots in the dark. Instead, they are the result of combining the quirky brilliance of seasoned intuition with steady, calculated decision making.
Similarly, our core value of "Make It Better" serves us even in the aspect of marketing. We believe we will win by making informed change, which is driven by seasons of focus and testing.
THREE: “WHEN IN DOUBT, TELL A STORY.”
The concept of story has been the latest rage among marketers, and for good reason. Throughout the existence of time, the singular means of expression that we continually find ourselves drawn to is story.
As much as we attempt to fool ourselves into thinking we are logical creatures, in fact we are not. The modern, intellectual portions of our brains are too young and immature to overpower our much older, more powerful emotions.
Instead of trying to fight our biology, we leverage it—knowing that a compelling story of life change will trump any list of facts and statistics every time single time.
Written by Robbie Poe
Robbie Poe has a passion for helping others win in business and has been leading teams for more than a decade. He was a hand-selected member of Dave Ramsey’s senior leadership team where he was responsible for a $25MM a year product line, and he consulted for a year with our practice’s leadership team before joining full time as our COO / Integrator.