The final milestone of “How We Do Patient Visits” occurs at the very end of your patient’s visit.
One of the biggest pain points we have experienced as a practice is when we hear a patient in our MedSpa say things like, “Wait… you guys do breast augmentation here?” or a surgical patient say, “I had no idea you had a MedSpa!”
Said differently, it’s not unusual to find out our patients have been getting treated at a practice down the street for services they had no idea we offer.
Getting It Fixed
In an effort to help educate our patients, we introduced a milestone called “Service of the Month.” This milestone is simply a way to help ensure our patients know all the different ways we can serve them and their friends. This milestone is covered by handing our patient a printed card with a one-sentence explanation.
Bringing back our dentist office example — Imagine at the end of your visit your hygienist handed you the card below and said…
“In case you happen to have a friend who might be interested in getting Invisalign, I want to make sure you know we have the most wonderful orthodontists on our team.”
Similarly, this is one of the most important ways we let our current patients know how we can further serve them. For example, let’s say we are featuring breast augmentation. We would say…
“In case you happen to have a friend who might be interested in getting a breast augmentation, I want to make sure you know we have the most wonderful plastic surgeons on our team.”
The verbiage here is very important here. We don’t say, “In case you are interested in a breast augmentation…” Nope! That would seem like we were actually saying, “Girl, you need implants!” 😳
This milestone takes place in the MedSpa at the end of the provider appointments, and it happens on the surgery side with the patient care coordinators.